Turning ambitious ideas into memorable experiences.
Whether expanding into new contexts or feeling pressure to evolve, I help brands meet change head-on while remaining true to what makes them worth choosing.
I've worked across channels in multiple industries as both an in-house designer and a consultant. What unites my portfolio is the ability to turn a brand's unique products, services, and values into an experience people want to have.
Here's how I've helped brands expand, adapt, and evolve to connect with customers and meet their goals.
I connect the dots between what your brand promises and how people actually encounter it — across screens, spaces, and every touchpoint in between. I design buildable, human-centered solutions that are visionary, viable, and custom fit to your needs.

from research and strategy through to design and execution
UX, retail, and service design across channels and touchpoints

(The images are made up, but the people are real. You can find them and me on LinkedIn.)
I had the privilege of working with Natasha for two years while at REI. Natasha is an amazing talented experience designer - spanning digital-only, in-person, and omni-channel. Her super power is the depth and complexity of questions she asks about a problem or space. This enables her to support many of the critical roles needed during the course of product/service discovery and delivery - product management, research, operations, and design. If you are looking for a powerhouse to help fuel your team, I would strongly recommend talking to Natasha.
I can't even imagine who I would be today without Natasha. Last summer, she was my mentor at REI and I have to say, she really changed my life. She taught me how to research, explore new ideas and take chances, and learn from failure. Her guidance has made all the difference in my life. Natasha is one of the most inquisitive people I know, and she has an insane ability to plan things ahead. Despite her detailed background and senior status, she is able to make everyone feel even more special.
The best thing about Natasha is that she's not your typical designer. She's way more than that. She's creative, she's visionary, and she's not afraid to push you out of your comfort zone. If you're looking for someone who can change your world, Natasha is definitely the one. I'm so grateful for everything she's done for me and I'm lucky to have had her as my mentor.

I highly recommend working with Natasha. Beyond typical expectations of an ACD, Natasha happily took on additional responsibilities that would typically fall to other roles (such as: strategy, writing, project planning). She onboarded extremely quickly to a complex project, immersed herself in the client information, and was able to facilitate client meetings within a week of joining the team/project. She made an immense amount of progress in a short period of time and worked very proactively/independently, knowing the right balance of when to pull in others for consultation and reviews. The clients and internal team members were very satisfied with her contributions and sad to see her go. I hope to work with Natasha again!

Natasha is a critical thinker who will lift information and ideas from the recesses of any project. Her ability to ask insightful, thought-provoking questions is a gift to the team or the task. I found her to be inspiring, clear-eyed, focused, and working at the highest level at nearly every moment. She's also an excellent researcher; using her gifts to drill down on a problem, uncover surprising insights, and do it all with a thoroughness and rigor that will thrill you. She has a wide range of design talents from environmental to digital design. Her thoughtfulness extends to her ability to understand a problem and begin shaping its design solution in her mind with speed and accuracy. All that to say, Natasha makes the people around her better. I really loved working with her and hope to do so again.